At HAHA Works, concept direction is about establishing a clear, cohesive vision for a space—with an emphasis on storytelling, the usage of materiality, color, and space planning create environments that feel intentional and inspired.

Approach:

• Mood board development – Defining the concept through precedent images and materiality based on project research.

• Material & finish curation – Selecting finishes that express the ideas of the project.

• Styling direction – Guiding the selection of FF&E and finish palettes to execute the concept into the finished project.